A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can dramatically impact your marketing efforts. Link shorteners work by transforming any long URL into a shorter, more readable link.

Think of a short URL as a more descriptive and memorable nickname for your long webpage address. You can, for example, use a short URL like shorts.domain/CovidNews so people will have a good idea about where your link will lead before they click it.

How many people can even remember a long web address, especially if it has many characters and symbols? A short URL can make your link more memorable. Not only does it allow people to recall and share your link with others easily, but it can also dramatically improve traffic to your content.

On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.

Shorts is the best URL shortener for everyone, from influencers to small brands to large enterprises, who are looking for a simple way to create, track and manage their links.